Sales of wood flooring a good article

 Tend to make us helpless. but the key methods and steps to master is the fundamental terminal sales to win, so identify the methods, the implementation of business strategy it is possible to gather all assigned to the brutal market share. Often, the sales staff during the promotion, the master a certain way, and grasp the right time, customers can immediately be recommended, the proposed ultimate goal is to allow customers to automatically say buy your floor. one method to help determine where the terminal stores, in particular, the terminal stores in a large floor , the terminal sales of the other manufacturers have followed suit or investigation in what kind of action opponents, such as: end-use packaging, promotional materials use, and to promote the use of promotions and so on. difference between competitors may produce different results, They constantly focus on the competitors, while also improving the working methods of your terminal. If a factory on the poster, B is bound on a light box manufacturers, if the B factories to implement may adopt a the difference is not great flooring products, and who fight to the end customer is the winner. and this will * Excellent marketing skills and resourcefulness as a shopping guide of the gift of the gab and a key to victory. Many customers buy the floor in the implementation of very hesitant not agreed, the face of a wide variety of flooring, faceless sales personnel, they do not know Which to buy the floor, and just then you have to grasp the psychology of customers, ability to achieve buy without knowing the circumstances, Customers will determine a slight hesitation, but this time you should take the initiative in their own hands in order to persuade each other of course, the method will buy you force customers to transactions that the probability of turnover is very high, Customers also introduced at the same time other buyers to purchase your floor, because you kind of attitude and a good professional quality impressed him, and helped her make a purchase decision is supported by the love and gratitude for the customer. This approach is particular emphasis on introduced in the terminal floor and encouraging the kind of driving force, although the determination of the customer sooner or later, but if there is no such driving force, he may desire to buy is weaker, a little slow to get ideas, or do not want to buy a . is precisely on this issue, many terminal sales staff but will not buy because of the possibility of customers give up the floor and deep product marketing, the implementation of this method has been robbed of the opportunity, this approach to help customers decide to buy the most suitable is no strong-minded customers, which requires a good wind blows sales staff, customer psychology of learning and understanding. II, suggesting that positive law is an excellent shopping guide sales floor staff, is a very good ; flooring products doctor answer. say the number of selling floor, in order to obtain the customer agreed. If you say, second, third, the customer agrees, then build on the progress to let down the customers are buying your idea of the extended set down to business for success. If for these points, you can obtain the customer's consent, and then to synthesize the various views may be, that he agreed with the points, along with great customer thinking and orderly progression of thought, which Customers will enter into the situation you are among the products to sell, it will half the battle. your selling process, step by step so that customers agree to some points, but not too many delays, in obtaining customer Some said that the floor is so consent, and then suggests what kind of flooring is ideal for customers of his, and a price performance, it is better than similar products, since customers are in favor of himself, and certainly of a certain section of the floor is a good such as the purchase of nature is not unreasonable. customers feel that way, it will naturally be purchased under the promotion. This is the marketing skills to help determine the method more difficult than the bigger, because such customers themselves can determine the product in the end is not what he needs, ideas and attitudes are relatively firm, but slightly in the wrong place when the market may be with the competitor's products so that customers go shopping guide, but everywhere is his own plan for a The customer is very effective. This method of introduction between the language used is particularly important to try to avoid any unpleasant enough to cause customers of words, sincere attitude, attention to language use is reasonable. Therefore, this method is not as other methods, can be used, but if the use of place, but it is very effective. a mature grasp of the promotion shopping guide staff in customer buying motives, it can be used freely in this approach to the use of skilled, better able to move customers inspire customers to buy impulse and desire to buy. Third, the dual selection method tend to have such a time, promotional or shopping guide introduced in half a day to customers all the advantages of the floor, the also never complete the transaction, then they may very anxious that their own labor in vain. and facing the very reason that the customer is buying the floor, or simply is to watch, not the real buyers. results, introduced a lot, does not fall Good, but different brands of these customers are also asking the floor before the stop, just do not buy. the customer is the contrast between the floor during the brand, both from the price, but also bring their own benefits from the real aspects and other aspects of the duration of . they value and use value to find the best combination of point, which is what we call so that customers themselves at a loss to know how to choose, because there are many floor is a series of several categories, if the sales staff about each to reflect the absence of any unique selling point of a floor. Then the eyes of customers and decisions should concentrated on two points, and then forcing customers to select from two way. use of a restricted questions, for you, this flooring style is more in harmony with your ... ... the final selection from the dual customer to do a multiple choice, will naturally focus their attention to a product, and then to highlight the product features short and Introduction impress customers, contributed to buy. Fourth, comprehensive method is to focus on ways the characteristics of the product, selling and marketing techniques to derive a fully integrated approach, which is totally on customers to sell products in terms of product sales a method, not only to classify the customer and the purchasing power to be good at analyzing customer how. This requires terminal sales personnel to have a good psychological and marketing skills. And Now the terminal, is not the promotion is different Large buy the field, the number of promotions or shopping guide on the number of results is not the same, leading to end war is inevitable. of the class of terminal sales skills required of sales is relatively high, because her face is the object of customers some of you think that all the marketing know-how to understand customers, difficulties in dealing with them. This is often the number of customers shopping the Road or know how to do differentiate between products on the floor very clear potential customers. that once they think is the product manufacturer or brand for their to choose this product has been difficult to easily be replaced. But if the use of integrated marketing of properly, these customers will change, but this method is more effective. because they do not like Congress imposed on him by any other promotional pressure, do not chattering surrounded by promotional staff, promotional staff so the terminal must maintain able to use appropriate, then in addition to some particularly sensitive to outside customers should not be suspected of containing too much pressure. this approach is that when you end a sale, can you provide a simple to sum up the argument, and then put to him allowed to purchase requirements. intended to cause customers to focus attention on your floor, and strong words, explain why most of your floor to meet his needs, he must take you to these reasons he has not forgotten recommended to him when, the customer will be pleased to answer, selling complete. V. Preference Act Preference Act is mainly devoted less attention to some of the manufacturers engaged in activities to promote the product in this part of the customer. For example: Some vendors implement The Many customers did not know, for the flooring needs of customers decided to buy the outset, he is not known, but once the market to buy into the actual terminal, I heard that there will be gifts or discounts, it is possible to buy, not for anything else , because the product I need, but I can also be other manufacturers, and buy you is because you have something to gift, or prize may be drawn, addition is the ability to have off to play. there is a comparative psychology , his acquaintances how much money to buy somewhere, and buy the same things their prices low than she is to show off buy the product when I heard that there are benefits, they will herd, regardless of their lack, or really do not need in the end, at which point if you grasp the psychology of these customers to buy products, some manufacturers offer their own activities are more conducive to product sales. If not, where sales office or shopping guide with a good head of their own consultation activities to carry out some kind of not a bad idea, it will naturally promote product sales, and effectively enhance product sales. terminal promotional methods are are many differences between homogeneous goods from these terminals to the skilled use of promotional methods, and make good use of the terminal will need to master continuous observation, analysis and summary, as far as possible customers to buy accurate grasp of psychology and purchase requirements, in the end the case of popular publicity for the sales promotion and then burn a fire. six steps to do real business opportunities for each case we might look at a .2003 of a day in March, I went to Shenzhen Luohu District, a business act, when Time to go a bit earlier, then downstairs in the company's Belle (BELLE) store shopping, in fact, just look to pass the time and did not intend to buy shoes. Here I am, and the store salesperson a conversation, so far I have a deep memory of: Miss Salesperson: Sir, Hello, Welcome! Liu (book author): Hello! Miss Salesperson: Sir, what kind of style you like? Can I introduce you. Liu: I look and see. I am more in a few pairs of men's shoes, the salesperson came up and said softly: Sir, your quality is high, but I found a problem, your shoes are not for you. Liu (surprised): how I say this? Clerk: Sir, from your clothes, ties and bags of view, you are a wealthy, cultured gentleman, but it becomes too casual shoes, gentlemen's shoes are generally a shoelace. (words under the meaning, I'll not a gentleman) Liu (puzzled): Really? Salesperson: Yes, ah! you see those political leaders, entrepreneurs are usually wearing a white shirt, dark suit, wearing a leather laces shoes, so as steady and gentleman ah. LAU: So you're saying that my shoes inappropriate? Clerk: If you wear a suit, then do so inappropriate, inconsistent, top-heavy. LIU: Do you have a band that laces up ? Clerk: There ah! You look over here, our two-shoes with laces are designed for a gentleman's successful design. the results we all imagine, I bought that pair of shoes and immediately replaced. Before leaving, I am also very grateful to her I learned many things. And later, I really pay attention to television in the very politicians and entrepreneurs who see if they are not wearing a white shirt, dark suits and leather shoes with laces. So far, I'm not around when you go to this shop, buy shoes. However, companies can solve the information asymmetry, this is only the first step towards a successful. If the business can not be these opportunities into a real business, the firm is still in idle! Unfortunately, such a waste of opportunity for things we are not uncommon. For example, in an automotive marketing consulting shop to do the interview, I asked their business Manager: There is no term of more than three times the customers did not buy the car still. They say: this too much, let alone three times, and some testing to see cars have more than five times compared to compare to, just do not buy, there is no way we could get them. We believe that the manager is the big truth. We also believe that marketing managers must often encounter such situation: in the initial exchanges, communication, customers are very polite, you can After reporting programs and prices, they are either price is too high, while the delay in purchase; or not, said the program did not say the price is not high, but that is not action; to the terminal, to the store, take a look ask, do not act. customer attitudes and behavior of these so that marketing managers are passive, and very tough job faced: Where is the problem? In fact, not because of problems the program or product, nor is price and service, and the main reflected in two aspects: One is, our marketing personnel often make some low-level errors, such as:. without themselves (strengths, strength) reported before the displayed price, that price without talking about the value of that customers that your worth;. that the customers are most concerned about is the price;. On the business content of the conversation with the customer to go, a question and answer;. a lack of business process, arbitrary;. to take a mouth, talk, lack of visual of the evidence;. ask for state of mind, inferior, lack of confidence;. the spirit of the idea to try and not taken seriously;. alone, lonely hero ... ... the other is a more fundamental reason that companies do not have a clear business mode, do not make these well-trained marketing staff - they do not know how to fixed up home customers? do not know what to show clients? not know how to come to visit customers ... .... In other words, marketing department or marketing staff, and not the business opportunity, business process the formation of deep and long-term buyer's market competition, together with many companies because of the success and benefit from price war, so that marketers realize that customers are most concerned about is price, as well as sales or business in the habit of negotiation depends on the price fixed up customers. We do not deny that there is a class of customers is the price-oriented, but most customers to bargain with us because he (she) who think we are worth. As marketers, we must clearly recognize that we say that they are value no use, only the client that we value is very critical, important, and here requires us to do full display around the value. Many marketers mistakenly believe that their job is to make products to sell, deal, but rather On the contrary, the essence of marketing staff to fully display. because the former does not fully display the price below the value of a product, a business transaction, but also a failure, and marketing staff is dereliction of duty. 2, the business models of many managers that these areas should be integrated to work with their own form a set of unique business model. In short, the business model should be based on characteristics of business on the industry, the ability to choose their own differentiated business model, competitive advantages to establish their own marketing . to Shenzhen Huawei Company. In terms of products, Huawei provides independent research and development of a number of patents a stream of international high-tech products, the price is very appropriate; in marketing, marketing high-quality staff are college or personnel, access to Huawei after the system must undergo a series of training after passing the examination before taking a post, and each person has their own professional division of labor; in corporate support, Huawei has taken the five major means to attract customers: Visit Huawei, visit the model works, to the clients on-site meetings, various forms of technical communication and business management seminar. Huawei in these areas formed their own business model, and achieved great market performance. 3, the contents may as the content visualization, is an enterprise will be about honor, such as party and government leaders of the inspection, inscription, photo, product exhibition, awards, introduction of corporate leaders, activities or political honor, the customer, as well as product features and some other relevant information, through the company website, brochures, product manuals, etc. timely and accurate information out, so the business can support the marketing staff negotiations, increase customer trust in the enterprise. In other words, business leaders, marketing should learn in a timely manner, subtly promote and market themselves, but also to prove himself. For example, Rivers Paint is a paint area in the metal very competitive business, its products are mainly for supporting Glanz, however, the enterprises in promotional materials, only the word that only made films, there is no ceremony and no real pictures, the results of marketing personnel and other customers about business case proved to be difficult to find, often suspected of being the customer. 4, on not one hour, two hours to be established, business contracts is not one, two will be able to negotiated, which requires a longer exposure, understanding and trust the process. Therefore, the marketing manager of the sales process should be clear to decomposition, it is clear what the entire sales process and by what steps, each step what to do, who to do this step, to whom the reporting and feedback. the only way this business contacts longer , negotiation and cooperation, the process of organizing services, will have good results and achieve their goals. For example, Shenzhen City, South Sheng Germany attaches great importance to the business management consultancy process: the first of back-office sales by the company to find information, contact the customer call ; by field sales and customer talk to a single, List, to realize every opportunity; then the company according to customer requirements and project needs to form team of consultants, in-depth consulting services to corporate customers, as required by contract to complete the project, the final recover the cost of consulting projects. 5, the process flow of the talk about process there would be a good result. The flow of the process is not about business, Kissing the same girl. However, we found that many marketers do business process precisely because of the anti-a, but not with the and modify, marketing managers will continue to improve the marketing and optimization processes, and ultimately the formation of a system to document such a system or software (such as CRM customer management software) in the form of curing, the implementation of the enterprise. If you do not institutionalize the implementation of the entirely possible that only part of the marketing staff excellent, we can not guarantee the global nature; if not institutionalized, there may be an excellent stage, but can not guarantee long-term performance excellence. In short, this the relationship between a close contact with each other. First of all, should be based on industry characteristics and capabilities to determine their own unique business model; Then, according to organize the enterprise business model and product information, publicity and promotion as a valid evidence; again, according to business contacts , the process of negotiation and cooperation to identify and clear marketing process, so that the work order; Finally, the marketing process optimization and continuous improvement, and ultimately to the system, software, or other forms to be cured. determine the success of the ten positive attitude 1 determination to resolve a positive attitude is the most important is determination, not the environment in determining our destiny .2, ambition ambition, that the success of reaching their target will. To be successful, just hope it is not enough .3 , active-passive arrangement is to life over to someone else, is passively waiting opportunity comes, if the opportunities do not come, there is no way he was. Everything should be active, passive .4 there will be no harvest, no one is willing to work with a passion for all day I could not get the spirit of dealing with people, not a single leader willing to raise a subordinate .5 without passion, love hearts love is the source of all your mobility. do not want to sacrifice the people, the lack of caring people to less likely to get the support of others; lost the support of others, not too far away from the failure of .6, learning the information society era of core competitiveness, has been developed for the learning ability of the competition. the information update cycle has been shortened to less than five years, the crisis is about .7 with us every day, confident what confidence? confidence is not seen eye to believe that the ultimate reward is that you really see. to establish the basic method of self-confidence are three: First, continue to be successful; the second is constantly to imagine success; the third is to their success in one area of the The cost of self-discipline. Success requires a strong self-discipline. if you can tolerate being separated from their families, to promote their products overseas? all this is that you have the success of the process, will encounter many difficulties, hardships, setbacks and failures. you do not beat them, they will beat you. success trilogy: first, the sharp eyes; second, decisive action; third , sustained perseverance. Use your keen eye to find the opportunities, with your bold action to seize the opportunity; use your willpower to continuing opportunities to become a real success of .10, adhere to if one secret to success, then, will it be What is it? it should insist!