The healthy development of high-frequency double-edged sword lottery need to consider carefully how to deal with this reporter Xi Yun
listed more than a year, Xi'an back poker machines by happy tide, sales fell over 90%.
Shorten the interval between cycles to speed up lottery loss ERNIE , to promote both high-low touch, generally concerned about the old owners, that will compete for the site quickly Lottery lottery game, so many people exclaimed l r wolf came. opponents fear, Welfare Wing Cheng told reporters the main station, the traditional ERNIE balance.
happy poker month listed in Shaanxi, and quickly occupied the province's major sports lottery betting and double store, only with the Xi'an area under the jurisdiction of counties to the laying of more than 900 vending machines, vending machine owners to apply increasing, this new play has also stimulated the local color city, the second month of listing sold over 66.95 million yuan, the total sales volume was accounted for 53.6% of Lottery, the momentum of rapid growth of high-frequency game never seemed to give way concerns become a reality.
however did not last long, happy three months after the listing of poker in Shaanxi, sales have not ascribed a row, but is a continuous bearish, 2008, sales had fallen to the bottom 4.76 million, down by more than 90% above, there are many owners to give up the intention to continue operation, the current city of Xi'an, there are more than 150 above idle, and another 30 sales outlets made fun back poker machine applications, compared with the listing of the hot early, experienced poker fun���}����, let rivals have found it, Cities also on sale, the momentum of rapid development of the issuer to another to guard the lottery, the first high-frequency focused their attention on the province's lottery market sales, and happiness to promote poker in Shaanxi, the opposite pattern, happy 10 minutes in Guangdong to go the franchise route, local 6000 high betting lottery does not place as a sales, lottery issuers key consideration but high entertainment and leisure venues, in order to develop high-end lottery.
early market faster sales growth, training period is over but the market, sales fell to normal levels once the initial 130 point of sales reduced to around 100, to further promote the face the more difficult. Guangdong Province, the Minister of Welfare Centre, Liu Yu Feng marketing plan that happy with the listing of 10 before the expected large, although earlier onset is not dominant in the local formation of a pattern.
National Geographic map of the expansion, look at fast lottery games market conditions, most colorful species found 3-4 months after listing the rapid development, sales continue to break new highs, but the reason, there was a substantial sales volume will fluctuate.
increase did not take long to feel dangerous. Le Cai sales open hall, shop sales began rising after three months, the highest monthly sales of more than 60 million, mended the first four months of sharp decline in sales, the minimum had fallen to 19 million yuan, up dismally gradually rebound after four months.
constant color Chongqing, Shaanxi and pilot sales of poker fun fun color to open the area are facing in the post-marketing , and try to bet high and both are old lottery tickets, fast lottery lottery added the frequency and risk, once they hit the lottery injury compensation l r, then beating betting will l r, lottery sales to not be guaranteed. Award, and so conducive to private lottery fixed odds penetration, the current number of illegal sales of lottery site without permission Zuozhuang sales have no doubt of the color types of the diversion of sales.
cultivation for the market ups and downs of sales, Chongqing Fucai central market two gold Yi, high-frequency high-end consumer market in terms of the lottery or betting to promote, listing all need to experience the climax to the bottom of the sales cycle, even if the Heilongjiang and Shandong Sports National Games gold zodiac hot sales , the candidate of their warm-up in the market betting on further increase in non-rational reasons, listed from May to August, after squeezing out the sales of the Good Zhebing double-edged sword
be listed around the high-frequency performance is not satisfactory after the lottery, even if the current sales area is still in cultivation period higher, yet not form a stable market. In addition to repeatedly hit in the actual promotion of early, winning once, because high, fixed odds betting and ERNIE interval shortened boom set off, when the lottery to recover the value of the package and the cold and the 3D and the arrangement of the three sales soared, then become more rational as the lottery betting, small game sales was back to normal, the industry told reporters in the promotion of high-frequency lottery should pay attention to easy to induce excessive betting, betting it is particularly critical to guide rational Lottery.
fast lottery games on the market when the pros and cons high low-end, then how can adapt to high lottery lottery market? and how to get rid of the shackles of their own development? Jiangxi Fucai Written by Dr director of the Center told reporters that the lottery is a high-frequency double-edged sword, both to optimize the structure of the local play, but also has the risk of loss of the traditional lottery, a reasonable plan to local conditions, to avoid overheating pre-stimulation, a reasonable guide Totals, to ensure the healthy development of the follow-up high-frequency sweeps.
He said in order to enhance the play's vitality can increase the rate of return to award, returned to players in prize money and more lottery money will have to cycle more comfortable betting Lottery in the process of reducing the loss of betting. And asked about the manner in which high and low for the domestic lottery market promotional efforts, to be based around Written by Dr think that the situation of their own development, can not be generalized, can not be over-development of the market.
; In addition, the need to regulate the domestic high-frequency lottery market to avoid repetitive construction resources will be healthy competition into the rail market, in the laws and regulations to strengthen the level of concern about the development of high-frequency lottery. binding, is reasonably high lottery promotion, key chains out of their own development.
point pk
high-vs low-frequency dispute
available in the country since the lottery, there are two kinds of advance market way, a way to tap the high-income groups, the vending machines scattered in urban population is concentrated, the higher the level of consumption areas, winning in the high-end market; the other to distribution channels and resources, expand the audience and frequency sweeps, in the betting station to promote its low-end control of the lottery market.
Kellogg color and happy poker application is entirely different pattern, color marketing music in the open community groups for high-end lottery, sales outlets and more concentrated in densely populated areas of high consumption, insiders believe that this well-educated population, strong economic capacity, has a psychological restraint, not only to avoid the negative impact of hot betting, the objective will also protect the traditional players in the role of betting.
but in actual operation, difficult to define groups of high-low lottery, betting stations are playing into the color of the Lottery, usually betting do not even want to pull into the immune, so-called high-end market is still in the same circle round and round, Liu Yu Feng, said lottery game to go fast high-end market and the challenges it faced, many of them have built a separate business lobby, and to build a separate high frequency lottery sales sites, operational costs, operating a single color species, it is difficult to achieve > Chongqing listed from time to time take the franchise when the line of color, when sales in the second day, thirty million, expandable to 2007 when the betting business, sales began to gradually improve, currently at about 90 million a day, but gold Yee that although sales coverage was expanded, a modest increase in sales, but the layout of the betting game is based on traditional small-cap to pay the price.
3D and ordered the three root causes of sales always get up. hardware requirements for higher operating costs increased sharply so, Shaanxi happy to put poker betting station, was estimated at least 1 million yuan on sales in order to ensure profitability of the site, most sites at the current sales of Xi'an city, less than 2000 million, has become a burden to many site owners.
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